How to drive ROI of your Consumer Insights organization
One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston
Importance of context on consumers choice: Behavioral Economics Perspective
Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in
Video is a powerful tool to communicate innovative research methodologies
Last month I had a great chance to share my ideas and experience on how video can facilitate communication of
Creating an agile Insights environment
Last week in London I had a privilege to lead a roundtable discussion on the topic about development of an
Create the most impactful approach to your Social Listening program
Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same
Bringing Multisensory Consumer Experience into Strategic Marketing Agenda
I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased
Why are Sensory Insights so Important?
These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue
