Understanding price elasticity & value for money
One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be
Design Thinking for the development of experiments
In this article I would like to explore why Design Thinking should be used as an overall philosophy for the
Knowledge Management for Insights organizations
Attending recent Research & Insights events in London, I have noticed that a lot of professionals highlight Knowledge Management as
PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”
Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on
Hands-on knowledge resources
Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals
Marketing research that enables start-up acceleration
This blog post is dedicated to a conversation with Marco Piazzalunga – Co-Founder of VINHOOD, an Italy based start-up. The video
Why your approach to research learnings shouldn’t be too simplistic
In the previous post we have discussed the value of the storytelling and consumer models for the activation of the
