In search for insight
In this post I continue sharing some outlines from the book “The Boots & The Tower. Actionable Market Research” written
Marketers Thinking vs Consumers Perception
The end of the year is the perfect time to come to something that you have been postponing for “some
Conference Highlights “Social Intelligence World 2018”
In the last year Social Intelligence has experienced a very broad spectrum of challenges and opportunities for the further development.
Blending analytical and research capabilities
Blending analytics and research empowers the business decision-making and represents one of the recent trends in the Analytics & Insights
Generate in-depth consumer insights with the help of Neuroscience
Debates about the value-added of the consumer neuroscience research continue to be very broad and active among marketing and consumer
Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
How to drive ROI of your Consumer Insights organization
One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston
