Bringing Multisensory Consumer Experience into Strategic Marketing Agenda
I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased
Why are Sensory Insights so Important?
These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue
What do attitudes show?
We often study attitudes in our qualitative and quantitative studies… But what do we get out of it? How strong do
Bring The Start-up Mindset to Your Research
Last week I had intense time working with start-ups on how to achieve a step-change in their business via in-depth
Positive, Emotional and Practical Message Goes Viral
In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in
ESOMAR World Congress 2017 – Key Trends in Marketing Research
1. Social Listening with Picture Analysis Social Listening continues to be a valuable research tool for many companies. However, companies
Top 7 Highlights on Collaboration between Researchers and Start-ups
This summer has been very productive in terms of growing my experience on how consumer insights experts can accelerate start-ups
