‘Have We Left the Consumer Behind?’- Highlights from IIEX Europe 2023
Nowadays, as AI is developing so fast and ChatGPT shows the true value of AI to people working across various
Developing Highly Impactful Research Learning Agendas
One of the most important skills for professionals in research, measurement, analytics, and insights to grow as leaders is the
Need states as a core of brand and product strategy
Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need
Secondary data that drives actionability
More than 2 years have passed since the last post here. A lot of ideas, opportunities and insights came along
Understanding price elasticity & value for money
One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be
Sphere of Consumer and Market Insights 