Creating an agile Insights environment
Last week in London I had a privilege to lead a roundtable discussion on the topic about development of an
Create the most impactful approach to your Social Listening program
Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same
Bringing Multisensory Consumer Experience into Strategic Marketing Agenda
I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased
Why are Sensory Insights so Important?
These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue
What do attitudes show?
We often study attitudes in our qualitative and quantitative studies… But what do we get out of it? How strong do
Bring The Start-up Mindset to Your Research
Last week I had intense time working with start-ups on how to achieve a step-change in their business via in-depth
Positive, Emotional and Practical Message Goes Viral
In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in
