Getting consumer insights as real as possible

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Today I would like to introduce the first video in this blog – an interview with Anouar El Haji, Founder and CEO of the company called Veylinx.

Being a PhD candidate at the University of Amsterdam, Anouar developed a very disruptive idea for Marketing Research – using an auction process for the development of pricing strategy, concept screening, claim testing and product evaluation.

In the interview we’ve discussed this idea in more details as well as some business cases.

Anouar also shared his respective on how to leverage academic knowledge for the business development.



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