Posted by Today I would like to introduce the conversation that I had the great privilege to conduct with Dr. Helena Rubinstein – Head of Behavioral Science at Innovia Technology.
This interview provides a great set of insights around Behavioral Science and its application to consumer behavior & decision making.
Also, Dr. Helena Rubinstein shares her experience on how product innovation research can be amplified by the academic knowledge and what research methods & approaches can be extremely helpful for the in-depth understanding of consumer behavior.
Sphere of Consumer and Market Insights 