Behavioral Science that empowers Product Innovation

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Today I would like to introduce the conversation that I had the great privilege to conduct with Dr. Helena Rubinstein – Head of Behavioral Science at Innovia Technology.

This interview provides a great set of insights around Behavioral Science and its application to consumer behavior & decision making.

Also, Dr. Helena Rubinstein shares her experience on how product innovation research can be amplified by the academic knowledge and what research methods & approaches can be extremely helpful for the in-depth understanding of consumer behavior.

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