Developing Highly Impactful Research Learning Agendas
One of the most important skills for professionals in research, measurement, analytics, and insights to grow as leaders is the
Author: Nadia Morozova
Need states as a core of brand and product strategy
Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need
Secondary data that drives actionability
More than 2 years have passed since the last post here. A lot of ideas, opportunities and insights came along
Understanding price elasticity & value for money
One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be
Design Thinking for the development of experiments
In this article I would like to explore why Design Thinking should be used as an overall philosophy for the
Sphere of Consumer and Market Insights 