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Author: Nadia Morozova

March 22, 2023 Analytics / Research Methodologies

Developing Highly Impactful Research Learning Agendas

One of the most important skills for professionals in research, measurement, analytics, and insights to grow as leaders is the

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January 23, 2023 Academic Studies / Communication / Consumer Profiles / Research Business Impact / Research Methodologies / Segmentation / Targeting

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

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January 9, 2023 Research Methodologies

Secondary data that drives actionability

More than 2 years have passed since the last post here. A lot of ideas, opportunities and insights came along

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May 25, 2020 Academic Studies / Value for Money

Understanding price elasticity & value for money

One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be

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February 11, 2020 Academic Studies / Research Methodologies

Design Thinking for the development of experiments

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the

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