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Author: Nadia Morozova

December 24, 2018 Conference Highlights / Digital / Research Business Impact / Research Methodologies

Conference Highlights “Social Intelligence World 2018”

In the last year Social Intelligence has experienced a very broad spectrum of challenges and opportunities for the further development.

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November 5, 2018 Analytics / Research Business Impact / Research Methodologies

Blending analytical and research capabilities

Blending analytics and research empowers the business decision-making and represents one of the recent trends in the Analytics & Insights

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October 8, 2018 Research Methodologies / Technologies

Generate in-depth consumer insights with the help of Neuroscience

Debates about the value-added of the consumer neuroscience research continue to be very broad and active among marketing and consumer

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September 24, 2018 Academic Studies / Campaigns / Communication

Bringing Behavioral Science to the advertisements development

The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides

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September 10, 2018 'Fast and Easy' Research / Research Business Impact

How to drive ROI of your Consumer Insights organization

One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston

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