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Category: Academic Studies

May 25, 2020 Academic Studies / Value for Money

Understanding price elasticity & value for money

One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be

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February 11, 2020 Academic Studies / Research Methodologies

Design Thinking for the development of experiments

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the

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February 3, 2020 Academic Studies

Knowledge Management for Insights organizations

Attending recent Research & Insights events in London, I have noticed that a lot of professionals highlight Knowledge Management as

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January 13, 2020 Academic Studies / Digital / eCommerce / Research Business Impact / Research Methodologies

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

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September 24, 2018 Academic Studies / Campaigns / Communication

Bringing Behavioral Science to the advertisements development

The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides

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