Academic Studies – Sphere of Consumer and Market Insights

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the

Attending recent Research & Insights events in London, I have noticed that a lot of professionals highlight Knowledge Management as

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on