Understanding price elasticity & value for money
One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be
Category: Academic Studies
Design Thinking for the development of experiments
In this article I would like to explore why Design Thinking should be used as an overall philosophy for the
Knowledge Management for Insights organizations
Attending recent Research & Insights events in London, I have noticed that a lot of professionals highlight Knowledge Management as
PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”
Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on
Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
Importance of context on consumers choice: Behavioral Economics Perspective
Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in
Why are Sensory Insights so Important?
These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue
