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Category: Academic Studies

January 23, 2023 Academic Studies / Communication / Consumer Profiles / Research Business Impact / Research Methodologies / Segmentation / Targeting

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

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May 25, 2020 Academic Studies / Value for Money

Understanding price elasticity & value for money

One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be

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February 11, 2020 Academic Studies / Research Methodologies

Design Thinking for the development of experiments

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the

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February 3, 2020 Academic Studies

Knowledge Management for Insights organizations

Attending recent Research & Insights events in London, I have noticed that a lot of professionals highlight Knowledge Management as

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January 13, 2020 Academic Studies / Digital / eCommerce / Research Business Impact / Research Methodologies

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

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