Why are Sensory Insights so Important?
These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue
Category: Academic Studies
What do attitudes show?
We often study attitudes in our qualitative and quantitative studies… But what do we get out of it? How strong do
Positive, Emotional and Practical Message Goes Viral
In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in
Why can price promotions become dangerous?
Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories
How to build a strong loyalty program?
How many times have you heard from your marketing manager that this is the time to think about a new
Top 6 Insights on Digital
Digital continues to bring to marketers more questions than answers. Here I would like to share a set of holistic
Building Shopper Perceived Ownership in the Era of eCommerce
The reasons why in the countries with developed trade Super- and Hypermarkets have been strongly outperformed traditional trade with over
