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Category: Academic Studies

May 15, 2017 Academic Studies / Cross-selling / Loyalty

How to build a strong loyalty program?

How many times have you heard from your marketing manager that this is the time to think about a new

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December 29, 2016 Academic Studies / Digital / eCommerce

Top 6 Insights on Digital

Digital continues to bring to marketers more questions than answers. Here I would like to share a set of holistic

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September 5, 2016 Academic Studies / eCommerce / Perceived Ownership

Building Shopper Perceived Ownership in the Era of eCommerce

The reasons why in the countries with developed trade Super- and Hypermarkets have been strongly outperformed traditional trade with over

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April 6, 2016 Academic Studies / Value for Money

What does in Value for Money matter?

One raining evening after a long walk in Oxford I came up to enter a symbolic place- Blackwell’s bookshop where

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January 23, 2016 Academic Studies / Campaigns / Communication

Get Your Consumers Attention

Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store

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