How to build a strong loyalty program?
How many times have you heard from your marketing manager that this is the time to think about a new
Category: Academic Studies
Top 6 Insights on Digital
Digital continues to bring to marketers more questions than answers. Here I would like to share a set of holistic
Building Shopper Perceived Ownership in the Era of eCommerce
The reasons why in the countries with developed trade Super- and Hypermarkets have been strongly outperformed traditional trade with over
What does in Value for Money matter?
One raining evening after a long walk in Oxford I came up to enter a symbolic place- Blackwell’s bookshop where
Get Your Consumers Attention
Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store
