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Category: Academic Studies

January 23, 2016 Academic Studies / Campaigns / Cross-selling

Should We Invest Heavily in Cross-selling?

The idea of cross-selling enhancement has been always attractive to us as marketers. Quite often it’s perceived so obvious and

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January 23, 2016 Academic Studies / Consumer Profiles / Targeting

Which customers to focus on?

I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do

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January 23, 2016 Academic Studies / Segmentation / Targeting

The value of customers segmentation

Consumers segmentation has always been one of the core marketing topics. Many companies spend big budgets on conducting segmentation studies

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January 16, 2016 Academic Studies / Loyalty

Consumer Behavior and Loyalty

Thinking about Consumer Behavior classes I quite often remember heavy books and lots of abstract models. However, once I was

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January 15, 2016 Academic Studies / Communication

Negative Digital Feedback

Constantly evolving impact of Zero Moment of Truth on consumers decision making is strengthening a focus of marketers on consumers

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