Academic Studies – Page 4 – Sphere of Consumer and Market Insights

Should We Invest Heavily in Cross-selling?

The idea of cross-selling enhancement has been always attractive to us as marketers. Quite often it’s perceived so obvious and

I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do

Consumers segmentation has always been one of the core marketing topics. Many companies spend big budgets on conducting segmentation studies

Thinking about Consumer Behavior classes I quite often remember heavy books and lots of abstract models. However, once I was

Constantly evolving impact of Zero Moment of Truth on consumers decision making is strengthening a focus of marketers on consumers