Why your approach to research learnings shouldn’t be too simplistic
In the previous post we have discussed the value of the storytelling and consumer models for the activation of the
Category: Analytics
How to make research highly actionable?
Research actionability is a broadly discussed topic in the industry in the last years. However, I still find the outline
Marketers Thinking vs Consumers Perception
The end of the year is the perfect time to come to something that you have been postponing for “some
Blending analytical and research capabilities
Blending analytics and research empowers the business decision-making and represents one of the recent trends in the Analytics & Insights
Sphere of Consumer and Market Insights 