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Category: Analytics

March 18, 2019 Analytics / Research Business Impact / Research Methodologies

Why your approach to research learnings shouldn’t be too simplistic 

In the previous post we have discussed the value of the storytelling and consumer models for the activation of the

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February 4, 2019 Analytics / Research Business Impact / Research Methodologies

How to make research highly actionable?

Research actionability is a broadly discussed topic in the industry in the last years. However, I still find the outline

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January 7, 2019 Analytics / Research Business Impact / Research Methodologies

Marketers Thinking vs Consumers Perception

The end of the year is the perfect time to come to something that you have been postponing for “some

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November 5, 2018 Analytics / Research Business Impact / Research Methodologies

Blending analytical and research capabilities

Blending analytics and research empowers the business decision-making and represents one of the recent trends in the Analytics & Insights

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