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Category: Campaigns

September 24, 2018 Academic Studies / Campaigns / Communication

Bringing Behavioral Science to the advertisements development

The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides

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November 13, 2017 Academic Studies / Campaigns / Communication / Digital / Research Business Impact / Word of Mouth

Positive, Emotional and Practical Message Goes Viral

In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in

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June 19, 2017 Academic Studies / Campaigns / Value for Money

Why can price promotions become dangerous?

Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories

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February 21, 2016 Campaigns / Communication / Word of Mouth

Building Your Word of Mouth

Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands

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January 23, 2016 Academic Studies / Campaigns / Communication

Get Your Consumers Attention

Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store

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