Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
Category: Campaigns
Positive, Emotional and Practical Message Goes Viral
In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in
Why can price promotions become dangerous?
Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories
Building Your Word of Mouth
Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands
Get Your Consumers Attention
Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store
Should We Invest Heavily in Cross-selling?
The idea of cross-selling enhancement has been always attractive to us as marketers. Quite often it’s perceived so obvious and
“MADE IN” Products
The first time when I entered a supermarket in Copenhagen I immediately asked myself a question: “Are these people so
