Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
Category: Communication
Bringing Multisensory Consumer Experience into Strategic Marketing Agenda
I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased
Positive, Emotional and Practical Message Goes Viral
In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in
Building Your Word of Mouth
Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands
Get Your Consumers Attention
Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store
Negative Digital Feedback
Constantly evolving impact of Zero Moment of Truth on consumers decision making is strengthening a focus of marketers on consumers
