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Category: Communication

January 23, 2023 Academic Studies / Communication / Consumer Profiles / Research Business Impact / Research Methodologies / Segmentation / Targeting

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

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September 24, 2018 Academic Studies / Campaigns / Communication

Bringing Behavioral Science to the advertisements development

The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides

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March 27, 2018 Communication / Research Methodologies

Bringing Multisensory Consumer Experience into Strategic Marketing Agenda

I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased

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November 13, 2017 Academic Studies / Campaigns / Communication / Digital / Research Business Impact / Word of Mouth

Positive, Emotional and Practical Message Goes Viral

In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in

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February 21, 2016 Campaigns / Communication / Word of Mouth

Building Your Word of Mouth

Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands

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