Communication – Sphere of Consumer and Market Insights

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides

I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased

In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in

Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands