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Category: Cross-selling

May 15, 2017 Academic Studies / Cross-selling / Loyalty

How to build a strong loyalty program?

How many times have you heard from your marketing manager that this is the time to think about a new

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January 23, 2016 Academic Studies / Campaigns / Cross-selling

Should We Invest Heavily in Cross-selling?

The idea of cross-selling enhancement has been always attractive to us as marketers. Quite often it’s perceived so obvious and

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