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Category: Digital

January 13, 2020 Academic Studies / Digital / eCommerce / Research Business Impact / Research Methodologies

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

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December 24, 2018 Conference Highlights / Digital / Research Business Impact / Research Methodologies

Conference Highlights “Social Intelligence World 2018”

In the last year Social Intelligence has experienced a very broad spectrum of challenges and opportunities for the further development.

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April 27, 2018 Digital / Research Methodologies

Create the most impactful approach to your Social Listening program

Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same

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December 4, 2017 Digital / Research Business Impact / Research Methodologies / Technologies

Bring The Start-up Mindset to Your Research

Last week I had intense time working with start-ups on how to achieve a step-change in their business via in-depth

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November 13, 2017 Academic Studies / Campaigns / Communication / Digital / Research Business Impact / Word of Mouth

Positive, Emotional and Practical Message Goes Viral

In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in

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