eCommerce – Sphere of Consumer and Market Insights

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

Digital continues to bring to marketers more questions than answers. Here I would like to share a set of holistic

The reasons why in the countries with developed trade Super- and Hypermarkets have been strongly outperformed traditional trade with over