PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”
Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on
Category: eCommerce
Top 6 Insights on Digital
Digital continues to bring to marketers more questions than answers. Here I would like to share a set of holistic
Building Shopper Perceived Ownership in the Era of eCommerce
The reasons why in the countries with developed trade Super- and Hypermarkets have been strongly outperformed traditional trade with over
