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Category: Research Business Impact

January 23, 2023 Academic Studies / Communication / Consumer Profiles / Research Business Impact / Research Methodologies / Segmentation / Targeting

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

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January 13, 2020 Academic Studies / Digital / eCommerce / Research Business Impact / Research Methodologies

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

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October 30, 2019 Research Business Impact / Research Methodologies

Hands-on knowledge resources

Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals

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April 30, 2019 'Fast and Easy' Research / Research Business Impact

Marketing research that enables start-up acceleration

This blog post is dedicated to a conversation with Marco Piazzalunga – Co-Founder of VINHOOD, an Italy based start-up. The video

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March 18, 2019 Analytics / Research Business Impact / Research Methodologies

Why your approach to research learnings shouldn’t be too simplistic 

In the previous post we have discussed the value of the storytelling and consumer models for the activation of the

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