Why your approach to research learnings shouldn’t be too simplistic
In the previous post we have discussed the value of the storytelling and consumer models for the activation of the
Category: Research Business Impact
How to make research highly actionable?
Research actionability is a broadly discussed topic in the industry in the last years. However, I still find the outline
In search for insight
In this post I continue sharing some outlines from the book “The Boots & The Tower. Actionable Market Research” written
Marketers Thinking vs Consumers Perception
The end of the year is the perfect time to come to something that you have been postponing for “some
Conference Highlights “Social Intelligence World 2018”
In the last year Social Intelligence has experienced a very broad spectrum of challenges and opportunities for the further development.
Blending analytical and research capabilities
Blending analytics and research empowers the business decision-making and represents one of the recent trends in the Analytics & Insights
How to drive ROI of your Consumer Insights organization
One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston
