Research Business Impact – Sphere of Consumer and Market Insights

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals

This blog post is dedicated to a conversation with Marco Piazzalunga – Co-Founder of VINHOOD, an Italy based start-up. The video

In the previous post we have discussed the value of the storytelling and consumer models for the activation of the