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Category: Research Business Impact

January 21, 2019 Research Business Impact / Research Methodologies

In search for insight

In this post I continue sharing some outlines from the book “The Boots & The Tower. Actionable Market Research” written

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January 7, 2019 Analytics / Research Business Impact / Research Methodologies

Marketers Thinking vs Consumers Perception

The end of the year is the perfect time to come to something that you have been postponing for “some

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December 24, 2018 Conference Highlights / Digital / Research Business Impact / Research Methodologies

Conference Highlights “Social Intelligence World 2018”

In the last year Social Intelligence has experienced a very broad spectrum of challenges and opportunities for the further development.

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November 5, 2018 Analytics / Research Business Impact / Research Methodologies

Blending analytical and research capabilities

Blending analytics and research empowers the business decision-making and represents one of the recent trends in the Analytics & Insights

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September 10, 2018 'Fast and Easy' Research / Research Business Impact

How to drive ROI of your Consumer Insights organization

One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston

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