Research Methodologies – Sphere of Consumer and Market Insights

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

More than 2 years have passed since the last post here. A lot of ideas, opportunities and insights came along

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals