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Category: Research Methodologies

January 23, 2023 Academic Studies / Communication / Consumer Profiles / Research Business Impact / Research Methodologies / Segmentation / Targeting

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

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January 9, 2023 Research Methodologies

Secondary data that drives actionability

More than 2 years have passed since the last post here. A lot of ideas, opportunities and insights came along

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February 11, 2020 Academic Studies / Research Methodologies

Design Thinking for the development of experiments

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the

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January 13, 2020 Academic Studies / Digital / eCommerce / Research Business Impact / Research Methodologies

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

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October 30, 2019 Research Business Impact / Research Methodologies

Hands-on knowledge resources

Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals

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