Need states as a core of brand and product strategy
Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need
Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need
More than 2 years have passed since the last post here. A lot of ideas, opportunities and insights came along
In this article I would like to explore why Design Thinking should be used as an overall philosophy for the
Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on
Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals