Design Thinking for the development of experiments
In this article I would like to explore why Design Thinking should be used as an overall philosophy for the
Category: Research Methodologies
PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”
Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on
Hands-on knowledge resources
Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals
Why your approach to research learnings shouldn’t be too simplistic
In the previous post we have discussed the value of the storytelling and consumer models for the activation of the
How to make research highly actionable?
Research actionability is a broadly discussed topic in the industry in the last years. However, I still find the outline
In search for insight
In this post I continue sharing some outlines from the book “The Boots & The Tower. Actionable Market Research” written
Marketers Thinking vs Consumers Perception
The end of the year is the perfect time to come to something that you have been postponing for “some
