Research Methodologies – Sphere of Consumer and Market Insights

‘Have We Left the Consumer Behind?’- Highlights from IIEX Europe 2023

Nowadays, as AI is developing so fast and ChatGPT shows the true value of AI to people working across various

One of the most important skills for professionals in research, measurement, analytics, and insights to grow as leaders is the

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

More than 2 years have passed since the last post here. A lot of ideas, opportunities and insights came along

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the