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Category: Research Methodologies

February 11, 2020 Academic Studies / Research Methodologies

Design Thinking for the development of experiments

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the

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January 13, 2020 Academic Studies / Digital / eCommerce / Research Business Impact / Research Methodologies

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

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October 30, 2019 Research Business Impact / Research Methodologies

Hands-on knowledge resources

Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals

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March 18, 2019 Analytics / Research Business Impact / Research Methodologies

Why your approach to research learnings shouldn’t be too simplistic 

In the previous post we have discussed the value of the storytelling and consumer models for the activation of the

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February 4, 2019 Analytics / Research Business Impact / Research Methodologies

How to make research highly actionable?

Research actionability is a broadly discussed topic in the industry in the last years. However, I still find the outline

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