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Category: Targeting

January 23, 2023 Academic Studies / Communication / Consumer Profiles / Research Business Impact / Research Methodologies / Segmentation / Targeting

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

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January 23, 2016 Academic Studies / Consumer Profiles / Targeting

Which customers to focus on?

I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do

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January 23, 2016 Academic Studies / Segmentation / Targeting

The value of customers segmentation

Consumers segmentation has always been one of the core marketing topics. Many companies spend big budgets on conducting segmentation studies

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