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Category: Value for Money

May 25, 2020 Academic Studies / Value for Money

Understanding price elasticity & value for money

One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be

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June 19, 2017 Academic Studies / Campaigns / Value for Money

Why can price promotions become dangerous?

Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories

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April 6, 2016 Academic Studies / Value for Money

What does in Value for Money matter?

One raining evening after a long walk in Oxford I came up to enter a symbolic place- Blackwell’s bookshop where

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