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Category: Word of Mouth

November 13, 2017 Academic Studies / Campaigns / Communication / Digital / Research Business Impact / Word of Mouth

Positive, Emotional and Practical Message Goes Viral

In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in

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February 21, 2016 Campaigns / Communication / Word of Mouth

Building Your Word of Mouth

Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands

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