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January 23, 2016 Academic Studies / Consumer Profiles / Targeting

Which customers to focus on?

I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do

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January 23, 2016 Academic Studies / Segmentation / Targeting

The value of customers segmentation

Consumers segmentation has always been one of the core marketing topics. Many companies spend big budgets on conducting segmentation studies

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January 16, 2016 Academic Studies / Loyalty

Consumer Behavior and Loyalty

Thinking about Consumer Behavior classes I quite often remember heavy books and lots of abstract models. However, once I was

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January 15, 2016 Campaigns / Made In

“MADE IN” Products

The first time when I entered a supermarket in Copenhagen I immediately asked myself a question: “Are these people so

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January 15, 2016 Academic Studies / Communication

Negative Digital Feedback

Constantly evolving impact of Zero Moment of Truth on consumers decision making is strengthening a focus of marketers on consumers

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Blog Author

Dr. Nadia Morozova

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Dr. Nadia Morozova is an award-winning analytics & insights expert, thought leader and a key-note speaker with international experience from EY, TikTok, Nestlé Group, Boston Consulting Group and Procter&Gamble… Read more 

 

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