Marketing research that enables start-up acceleration
This blog post is dedicated to a conversation with Marco Piazzalunga – Co-Founder of VINHOOD, an Italy based start-up. The video
Why your approach to research learnings shouldn’t be too simplistic
In the previous post we have discussed the value of the storytelling and consumer models for the activation of the
How to make research highly actionable?
Research actionability is a broadly discussed topic in the industry in the last years. However, I still find the outline
In search for insight
In this post I continue sharing some outlines from the book “The Boots & The Tower. Actionable Market Research” written
Marketers Thinking vs Consumers Perception
The end of the year is the perfect time to come to something that you have been postponing for “some
