Generate in-depth consumer insights with the help of Neuroscience
Debates about the value-added of the consumer neuroscience research continue to be very broad and active among marketing and consumer
Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
How to drive ROI of your Consumer Insights organization
One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston
Importance of context on consumers choice: Behavioral Economics Perspective
Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in
Video is a powerful tool to communicate innovative research methodologies
Last month I had a great chance to share my ideas and experience on how video can facilitate communication of
Creating an agile Insights environment
Last week in London I had a privilege to lead a roundtable discussion on the topic about development of an
Create the most impactful approach to your Social Listening program
Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same
