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April 30, 2019 'Fast and Easy' Research / Research Business Impact

Marketing research that enables start-up acceleration

This blog post is dedicated to a conversation with Marco Piazzalunga – Co-Founder of VINHOOD, an Italy based start-up. The video

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March 18, 2019 Analytics / Research Business Impact / Research Methodologies

Why your approach to research learnings shouldn’t be too simplistic 

In the previous post we have discussed the value of the storytelling and consumer models for the activation of the

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February 4, 2019 Analytics / Research Business Impact / Research Methodologies

How to make research highly actionable?

Research actionability is a broadly discussed topic in the industry in the last years. However, I still find the outline

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January 21, 2019 Research Business Impact / Research Methodologies

In search for insight

In this post I continue sharing some outlines from the book “The Boots & The Tower. Actionable Market Research” written

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January 7, 2019 Analytics / Research Business Impact / Research Methodologies

Marketers Thinking vs Consumers Perception

The end of the year is the perfect time to come to something that you have been postponing for “some

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Blog Author

Nadia Morozova

               

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Nadia Morozova is an award-winning Analytics & Insights Expert, thought leader and a key-note speaker with international experience in Procter&Gamble, The Boston Consulting Group and Nestlé Group… Read more 

 

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