ESOMAR World Congress 2017 – Key Trends in Marketing Research
1. Social Listening with Picture Analysis Social Listening continues to be a valuable research tool for many companies. However, companies
Top 7 Highlights on Collaboration between Researchers and Start-ups
This summer has been very productive in terms of growing my experience on how consumer insights experts can accelerate start-ups
Behavioral Science that empowers Product Innovation
Today I would like to introduce the conversation that I had the great privilege to conduct with Dr. Helena Rubinstein –
Why can price promotions become dangerous?
Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories
How to build a strong loyalty program?
How many times have you heard from your marketing manager that this is the time to think about a new
How to step-change survey engagement
One more video interview in the blog! Today I would like to share the conversation I had the privilege to conduct
Top 5 Insights from ESOMAR Research Rally in London
Today I would like to share with you my key ideas & insights from the ESOMAR Research Rally that recently
