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September 24, 2018 Academic Studies / Campaigns / Communication

Bringing Behavioral Science to the advertisements development

The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides

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September 10, 2018 'Fast and Easy' Research / Research Business Impact

How to drive ROI of your Consumer Insights organization

One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston

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August 23, 2018 Academic Studies

Importance of context on consumers choice: Behavioral Economics Perspective

Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in

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July 4, 2018 Research Business Impact / Research Methodologies

Video is a powerful tool to communicate innovative research methodologies

Last month I had a great chance to share my ideas and experience on how video can facilitate communication of

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May 17, 2018 'Fast and Easy' Research / Conference Highlights / Research Business Impact / Research Methodologies / Technologies

Creating an agile Insights environment

Last week in London I had a privilege to lead a roundtable discussion on the topic about development of an

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Blog Author

Dr. Nadia Morozova

               

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Dr. Nadia Morozova is an award-winning analytics & insights expert, thought leader and a key-note speaker with international experience from EY, TikTok, Nestlé Group, Boston Consulting Group and Procter&Gamble… Read more 

 

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