Building Shopper Perceived Ownership in the Era of eCommerce
The reasons why in the countries with developed trade Super- and Hypermarkets have been strongly outperformed traditional trade with over
What does in Value for Money matter?
One raining evening after a long walk in Oxford I came up to enter a symbolic place- Blackwell’s bookshop where
Qual 360 Conference Highlights: Part III – research to drive a business impact
In the last part of my Qual 360 Conference Highlights I would like to focus on the core discussed ideas
Qual 360 Conference Highlights: Part II – arts therapy techniques
Here I will continue sharing of the highlights from Qual 360 Conference in Berlin. This part is especially exciting for
Qual 360 Conference Highlights: Part I – ‘fast and easy’ research
Two weeks ago I’ve participated as a presenter in the European Qualitative 360 Conference in Berlin. The topic of my
Building Your Word of Mouth
Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands
Get Your Consumers Attention
Thinking about a new communication campaign we usually expect it be catchy and leading consumers to go to a store
