Bringing Behavioral Science to the advertisements development
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
The question on how to build effective advertising stays always acute. One of the academic papers which I’ve recently read provides
One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston
Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in
Last month I had a great chance to share my ideas and experience on how video can facilitate communication of
Last week in London I had a privilege to lead a roundtable discussion on the topic about development of an