Keynote Presentation: “The new era of qual: Scaling up qualitative research”

  • Analyzing the value of qualitative research: Looking into the role of qual 
  • Quantifying qualitative research with digital tools: Evaluating possibilities and the needed circumstances 
  • Conducting a qual study on a big scale: Recognising the main challenges and technology possibilities
  • Looking into the future of research structure: Blending qual and quant in research function

Presentation Slides

Conference:

QUAL360

Date:

October 2021

Location:

Berlin

Panel Discussion: “Connecting with consumers and increasing engagement remotely: Best practices”

  • Discussing the main challenges of remote qualitative research
  • Tips and tricks to ensure connection in virtual interviews, workshops or ethno studies
  • Analysing lessons learnt from online research: Identifying improvement areas

Conference:

QUAL360

Date:

October 2021

Location:

Berlin

Keynote Presentation: “What makes TikTok audiences tick?”

  • Mind-set over age: findings show that categorizing TikTok audience by intent tends to be far more effective than traditional demographic segmentation. The research identifies four mind-sets that set the platform apart from others: entertain, participate, uplift and discover.
  • Entertainment first: Two-thirds of people using TikTok do it to be entertained, enforcing the need for marketing strategies that focus on content first and foremost.
  • Call to action matters: Participating and showing up is hugely important for those on TikTok and the majority of people in that mind-set respond positively to branded content – explaining the success of recent creative campaigns by Revolution, Sage and ASOS.

Ultimately, this research shows that defining a target based around mind-set rather than a demographic, and understanding what the user is truly looking for, will lead to a deeper understanding and more meaningful interaction with customers.

Conference:

QUIRK’S LONDON 2021

Date:

October 2021

Location:

London

Panel discussion: “Measuring Marketing: Using Insights to Find, Keep & Grow Audiences”

The tools, tech and tactics modern music marketers use to turn data into actionable insights to find the right people and deliver the right messages at the right time to grow & delight audiences.

Conference:

MEASURE OF MUSIC 2020

Date:

February 2021

Location:

London

Panel discussion: “Where Great Ads Thrive: Insights from Kantar, TikTok and Twitch”

Great advertising needs great media environments, but understanding the quality of a media placement is becoming increasingly complex. The medium is now part of the message like never before. The COVID-19 pandemic has forced marketers to shift investment to align with rapidly changing consumer behaviour.  Many are increasing their digital media investment and are more willing to try something new. Amidst this volatility, which environments can advertisers trust to reflect the aspirations and ambition of their brand?

Kantar’s new Media Reactions study has shown that newer digital environments such as TikTok and Twitch are particularly popular with consumers. Please join us for this IAB Europe Industry Insider webinar as Kantar review key findings from their ad equity research and find out why consumers are so positive about ads on certain digital media platforms.  We’ll also hear from TikTok and Twitch about how brands can best take advantage of these exciting media spaces.

Conference:

IAB EUROPE INDUSTRY INSIDER

Date:

November 2020

Location:

London

Keynote Presentation: ” Connecting Social Intelligence to the Rest of the Organisation”

Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same time, still many questions occur on how to build strong Social Listening agenda that will enable companies to develop impactful consumer insights.

Presentation Summary

Conference:

SOCIAL INTELLIGENCE WORLD

Date:

November 2018

Location:

London

Roundtable Discussion: ” Creating an agile insights environment”

In the fast-paced FMCG environment, traditional methodologies aren’t always the best option. More innovative, technology-centric and agile research techniques may provide the answers. This discussion examines how to start using more agile research techniques and what types of business questions would be the best addressed by them.

Roundtable Summary

Conference:

MRS FMCG RESEARCH SUMMIT

Date:

May 2018

Location:

London

Panel Presentation: “Building Collaboration between Researchers and Start-ups”

In the fast-paced FMCG environment, traditional methodologies aren’t always the best option. More innovative, technology-centric and agile research techniques may provide the answers. This discussion examines how to start using more agile research techniques and what types of business questions would be the best addressed by them.

Roundtable Summary

Conference:

ESOMAR CONGRESS

Date:

September 2017

Location:

Amsterdam

Keynote Presentation: “Transform your Consumer Empathy with the Use of Mobile”

  • Consumer Empathy is a set of mind
  • For the whole Multifunctional and Leadership Team
  • That is institutionalized within the organization
  • And represents the best research ROI.

Keynote Summary

Conference:

MRMW

Date:

September 2016

Location:

London

Panel Discussion: “Technology Impact on Market Research”

  1. We as market research professionals definitely shouldn’t be threatened by the modern technologies, in fact we can benefit from them a lot!
  2. Market researchers need to develop a set of skills to be able to leverage these technologies – like using data from connected devices and social media. However, it doesn’t mean that we as professionals are required to have an absolutely different profile in terms of the technical skills.
  3. Bringing insights into action is still a core of our job and technologies just bring us an access to a broader spectrum of information that can be leveraged for insights generation.

Panel Discussion Summary

Conference:

MRMW

Date:

September 2016

Location:

London

Keynote Presentation: “Making friends with neuro”

1.  Analyzing the realistic potential of incorporating neuroscience into your research methodology

2.  Seeing is believing: enabling deeper insights through eye tracking

3. Measuring implicit associations that influence consumer decisions

Conference:

QUAL360

Date:

February 2016

Location:

Berlin