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Tag: Consumer Insights

April 11, 2023 Research Business Impact / Research Methodologies

‘Have We Left the Consumer Behind?’- Highlights from IIEX Europe 2023

Nowadays, as AI is developing so fast and ChatGPT shows the true value of AI to people working across various

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January 23, 2023 Academic Studies / Communication / Consumer Profiles / Research Business Impact / Research Methodologies / Segmentation / Targeting

Need states as a core of brand and product strategy

Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need

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May 25, 2020 Academic Studies / Value for Money

Understanding price elasticity & value for money

One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be

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January 13, 2020 Academic Studies / Digital / eCommerce / Research Business Impact / Research Methodologies

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

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September 10, 2018 'Fast and Easy' Research / Research Business Impact

How to drive ROI of your Consumer Insights organization

One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston

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