‘Have We Left the Consumer Behind?’- Highlights from IIEX Europe 2023
Nowadays, as AI is developing so fast and ChatGPT shows the true value of AI to people working across various
Tag: Consumer Insights
Need states as a core of brand and product strategy
Need states is definitely not a new term in marketing and consumer research. However, quite often the application of need
Understanding price elasticity & value for money
One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be
PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”
Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on
How to drive ROI of your Consumer Insights organization
One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston
Sphere of Consumer and Market Insights 