Why are Sensory Insights so Important?
These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue
Tag: Consumer Insights
What do attitudes show?
We often study attitudes in our qualitative and quantitative studies… But what do we get out of it? How strong do
Positive, Emotional and Practical Message Goes Viral
In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in
Top 7 Highlights on Collaboration between Researchers and Start-ups
This summer has been very productive in terms of growing my experience on how consumer insights experts can accelerate start-ups
Why can price promotions become dangerous?
Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories
How to build a strong loyalty program?
How many times have you heard from your marketing manager that this is the time to think about a new
Top 5 Insights from ESOMAR Research Rally in London
Today I would like to share with you my key ideas & insights from the ESOMAR Research Rally that recently
