How to drive ROI of your Consumer Insights organization
One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston
Tag: Consumer Insights
Importance of context on consumers choice: Behavioral Economics Perspective
Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in
Why are Sensory Insights so Important?
These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue
What do attitudes show?
We often study attitudes in our qualitative and quantitative studies… But what do we get out of it? How strong do
Positive, Emotional and Practical Message Goes Viral
In one of the previous posts about Digital consumers feedback, it was concluded that “negative feedback that consumers share in
Top 7 Highlights on Collaboration between Researchers and Start-ups
This summer has been very productive in terms of growing my experience on how consumer insights experts can accelerate start-ups
Why can price promotions become dangerous?
Price promotions is a tool that marketers use across many product and service categories. However, many of us know stories
