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Tag: Consumer Insights

May 25, 2020 Academic Studies / Value for Money

Understanding price elasticity & value for money

One of the famous phrases in Russia that says: “forget everything that you were taught at the university” shouldn’t be

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January 13, 2020 Academic Studies / Digital / eCommerce / Research Business Impact / Research Methodologies

PhD Project: “Underlying mechanisms of unplanned & impulse purchases in e-commerce”

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

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September 10, 2018 'Fast and Easy' Research / Research Business Impact

How to drive ROI of your Consumer Insights organization

One of the most inspirational projects on which I’ve had a privilege to work during my time at The Boston

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August 23, 2018 Academic Studies

Importance of context on consumers choice: Behavioral Economics Perspective

Importance of context on consumers decision-making is a broadly discussed topic. However, there is still a lot of potential in

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February 5, 2018 Academic Studies / Loyalty

Why are Sensory Insights so Important?

These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue

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