Consumer Research – Sphere of Consumer and Market Insights

Creating an agile Insights environment

Last week in London I had a privilege to lead a roundtable discussion on the topic about development of an

Social listening continues to attract a lot of attention from the side of Marketing and Insights professionals. At the same

I continue my discovery of the multisensory consumer experience and its importance for the marketing strategy. Here I’m very pleased

These days companies are getting more engaged in the conversations about Sensory Insights. However, in majority of cases, Sensory Insights continue

Last week I had intense time working with start-ups on how to achieve a step-change in their business via in-depth

1. Social Listening with Picture Analysis Social Listening continues to be a valuable research tool for many companies. However, companies

Today I would like to introduce the conversation that I had the great privilege to conduct with Dr. Helena Rubinstein –