Consumer Research – Sphere of Consumer and Market Insights

Design Thinking for the development of experiments

In this article I would like to explore why Design Thinking should be used as an overall philosophy for the

Attending recent Research & Insights events in London, I have noticed that a lot of professionals highlight Knowledge Management as

Last year I didn’t publish on the regular basis in the blog, as I had decided to fully concentrate on

Recently I have participated in several research events in London and have found very intriguing that Analytics & Insights professionals

In the previous post we have discussed the value of the storytelling and consumer models for the activation of the

Research actionability is a broadly discussed topic in the industry in the last years. However, I still find the outline

In this post I continue sharing some outlines from the book “The Boots & The Tower. Actionable Market Research” written