In the previous post we have discussed the value of the storytelling and consumer models for the activation of the
Research actionability is a broadly discussed topic in the industry in the last years. However, I still find the outline
In this post I continue sharing some outlines from the book “The Boots & The Tower. Actionable Market Research” written
The end of the year is the perfect time to come to something that you have been postponing for “some
In the last year Social Intelligence has experienced a very broad spectrum of challenges and opportunities for the further development.
Blending analytics and research empowers the business decision-making and represents one of the recent trends in the Analytics & Insights
Debates about the value-added of the consumer neuroscience research continue to be very broad and active among marketing and consumer