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Tag: Consumer Research

March 6, 2016 Arts Therapy Techniques / Conference Highlights

Qual 360 Conference Highlights: Part II – arts therapy techniques

Here I will continue sharing of the highlights from Qual 360 Conference in Berlin. This part is especially exciting for

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March 5, 2016 'Fast and Easy' Research / Conference Highlights

Qual 360 Conference Highlights: Part I – ‘fast and easy’ research

Two weeks ago I’ve participated as a presenter in the European Qualitative 360 Conference in Berlin. The topic of my

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February 21, 2016 Campaigns / Communication / Word of Mouth

Building Your Word of Mouth

Development of social media changed significantly not only the way how brands communicate with their consumers but also how brands

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January 23, 2016 Academic Studies / Consumer Profiles / Targeting

Which customers to focus on?

I think that many of you remember charts with the results of consumer panels analysis. Quite often when we do

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January 15, 2016 Academic Studies / Communication

Negative Digital Feedback

Constantly evolving impact of Zero Moment of Truth on consumers decision making is strengthening a focus of marketers on consumers

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